About Us

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Robert Weakley

Chief Executive Officer  

Robert Weakley is a senior commercial and functional leader with 40+ years of experience in the medical device market. As a strong strategic planner and decision maker, Robert has led cross-functional teams to introduce innovative new technologies and develop markets, growing revenues and increasing market share.

After retiring from Zimmer-Biomet he started Bayview Medical Device Consulting, LLC. where he has successfully helped market-leading companies develop strategies and plans to enter new markets. While at Zimmer-Biomet Robert was Vice President of Business Development across several divisions (Spine, CMF & T, Robotics) assisting as a member of the team in the acquisition of the ROSA Robot and in developing robotic strategies across divisions.

Prior to Zimmer-Biomet, Robert held various leadership positions within Medtronic Spine & Biologics. He and his teams successfully launched new market leading technologies that today still are market leaders. Robert held leadership roles within marketing, customer development, and as the physician liaison across spine .

Prior to joining Medtronic Robert worked for several medical companies in leadership roles in marketing and sales. Robert has a BS in Business (Marketing) from Tennessee Technological University as well as, advanced marketing and business administration courses at the Kellogg School of Business at Northwestern University.

Mark Ojeda, MBA

Vice President of Marketing and Strategy

As a recognized leader in the orthopedic/spine industry, Mark Ojeda brings a 30-year track record of successfully leading marketing and product development teams and has successfully commercialized products and procedural solutions that have collectively generated hundreds of millions in revenue.  

Mark is currently an independent strategic advisor/consultant in the medical technology space. He most recently spent 3+ years at Alphatec Holdings (ATEC Spine) as Executive Vice President for the Cervical and Biologics franchises, rebuilding both the marketing teams and product portfolios, resulting in company-leading revenue growth during his tenure. 

Prior to ATEC, Mark spent twelve years at NuVasive, Inc., where he was Vice President of Cervicothoracic Systems, credited with leading the evolution of the product portfolio and transforming the cervical product team. In his previous role as NuVasive’s Vice President of Global Integrated Products and Services, Mark was responsible for integrating intraoperative monitoring and biologics technologies across the lumbar and cervical business units.  

Prior to joining NuVasive, he held various leadership roles at Smith & Nephew and Medtronic Sofamor Danek. 

He holds a BS in Packaging Engineering from Michigan State University, and an MBA from Christian Brothers University.

Mike Isaacson

Advisor to the Board

Mike is a high-energy, senior management professional with 20 years of experience in med tech, spinal implant, and imaging industries. Prior to co-founding Coast Med Device, Mike held sales management positions at Medtronic, K2M Spine, and Ortho Kinematics. His experience also includes multiple investments/advisory roles in the med tech startup space.

Mike is a graduate of Washington State University and resides in the Seattle area with his wife & two daughters. 

Max Painter, IMBA

Advisor to the Board

  After obtaining an International MBA and interning for Smith & Nephew in Mexico City, Mr. Painter began his career with Johnson & Johnson; he spent the next 15 years in areas of increasing responsibility for medical device industry leader Medtronic.  

With more than 20 years in the medical device industry, Mr. Painter has managed all facets of a dynamic medical device firm understanding every aspect of successful commercialization of game changing product portfolios. 

Bolstering his early large company experience, Mr. Painter further enhanced his skill set by playing a key leadership role in several successful start-ups as well as creating and leading his own successful medical device distributorship. 

He currently resides in Memphis, TN, along his wife, Kathryn, and three boys - Max(18), Parks(17) and John (14).  

Jodi Patton MHA, MBA

Advisor to the Board

In her role as an advisor to the board for SpinePoint, Jodi brings her extensive background in healthcare administration and a dedicated commitment to innovation in healthcare. Jodi's wealth of experience, including pivotal positions such as Chief of Medical Programs at Nevada Medicaid, Director of Health Plan Partnerships at Hazel Health and VP of Account Management at 1upHealth, equips her with a comprehensive understanding of healthcare systems and the vital components involved in establishing strategic partnerships.

Jodi's primary focus revolves around identifying and nurturing partnerships that align with cutting-edge healthcare solutions. This strategic approach aims to drive growth and enhance the company's influence in the ongoing transformation of healthcare delivery. Jodi's proficiency in bridging the gap between advanced technology and patient-centered care plays a pivotal role in fostering collaborations that contribute to revolutionizing healthcare through innovative technology, as she advises the board for SpinePoint.

Kyle Atwood

Lead Engineer

Kyle, founder of XCIX Design, has multiple years of experience in product design and development and in the development of Medical devices. In his career Kyle has served as Senior Vice President of Engineering and Product Development. Kyle's experience has resulted in numerous invention disclosures, patents, and product launches, Kyle has an infectious drive for perfection and the creativity and knowledge to deliver the highest quality products and services that exceed customer expectations.

Lali Sekhon, MD, PhD, MBA

Founder and Chief Medical Officer

  Dr. Sekhon has been involved in the comprehensive delivery of spinal surgery, spinal implant research and development and spinal education for over 25 years. 

World renowned for his work in cervical surgery and is a pioneer in cervical arthroplasty. Known as a thought leader for spine surgery. 

Dr. Sekhon holds multiple spinal implant patents and is the recipient of numerous awards related to his academic and surgical success, including “Becker’s 60 Spine Inventors to Know”. 

Dr. Sekhon has worked in both academic and private practice in Australia, Canada, and the U.S.  

One of the few neurosurgeons who are practising with a PhD and an MBA.